Heritage Auctions
Capturing market share, fueling the main engine, and growing a new product segment
Discovery
4 Weeks
Design
10 Weeks
Role
Senior Designer
Heritage Auctions
Capturing market share, fueling the main engine, and growing a new product segment
Discovery
4 Weeks
Design
10 Weeks
Role
Senior Designer
Heritage Auctions
Capturing market share, fueling the main engine, and growing a new product segment
Discovery
4 Weeks
Design
10 Weeks
Role
Senior Designer
THE PRODUCT
MyCollection is a powerful & free product housed within the larger Heritage Auctions platform that allows collectors to quickly & easily catalog & track their collections - an unmet need for many. Any purchases from their online auctions are automatically added, but users can also add items acquired from elsewhere to build a robust & searchable database useful for a wide variety of needs.
It is strategic to the business in attracting & developing loyal & engaged users, identifying new items for auction, and capturing additional revenue through it’s Make Offer to Owner marketplace.
THE PRODUCT
MyCollection is a powerful & free product housed within the larger Heritage Auctions platform that allows collectors to quickly & easily catalog & track their collections - an unmet need for many. Any purchases from their online auctions are automatically added, but users can also add items acquired from elsewhere to build a robust & searchable database useful for a wide variety of needs.
It is strategic to the business in attracting & developing loyal & engaged users, identifying new items for auction, and capturing additional revenue through it’s Make Offer to Owner marketplace.
THE PRODUCT
MyCollection is a powerful & free product housed within the larger Heritage Auctions platform that allows collectors to quickly & easily catalog & track their collections - an unmet need for many. Any purchases from their online auctions are automatically added, but users can also add items acquired from elsewhere to build a robust & searchable database useful for a wide variety of needs.
It is strategic to the business in attracting & developing loyal & engaged users, identifying new items for auction, and capturing additional revenue through it’s Make Offer to Owner marketplace.
THE ASK
Reimagine the high-demand MyCollection product for both web & mobile to improve experience, expand capabilities, and further capitalize on strategic goals. Strike a delicate balance of maximizing additional revenue through the Make Offer to Owner without cannibalizing their largest & most profitable business segment: auctions. Set the direction for product identity for the rest of the platform. Create a product roadmap and train internal design & engineering teams on implementation.
THE ASK
Reimagine the high-demand MyCollection product for both web & mobile to improve experience, expand capabilities, and further capitalize on strategic goals. Strike a delicate balance of maximizing additional revenue through the Make Offer to Owner without cannibalizing their largest & most profitable business segment: auctions. Set the direction for product identity for the rest of the platform. Create a product roadmap and train internal design & engineering teams on implementation.
THE ASK
Reimagine the high-demand MyCollection product for both web & mobile to improve experience, expand capabilities, and further capitalize on strategic goals. Strike a delicate balance of maximizing additional revenue through the Make Offer to Owner without cannibalizing their largest & most profitable business segment: auctions. Set the direction for product identity for the rest of the platform. Create a product roadmap and train internal design & engineering teams on implementation.
Breaking down barriers. (between departments)
TEAM LEADERSHIP
Early in the project it became evident that group decisions were being made by allegiance, stifling the free flow of ideas and an open-minded commitment to problem solving. I find great satisfaction mediating in the midst of these situations to open lines of communication, build empathy, and achieve alignment.
Breaking down barriers. (between departments)
TEAM LEADERSHIP
Early in the project it became evident that group decisions were being made by allegiance, stifling the free flow of ideas and an open-minded commitment to problem solving. I find great satisfaction mediating in the midst of these situations to open lines of communication, build empathy, and achieve alignment.
Breaking down barriers. (between departments)
TEAM LEADERSHIP
Early in the project it became evident that group decisions were being made by allegiance, stifling the free flow of ideas and an open-minded commitment to problem solving. I find great satisfaction mediating in the midst of these situations to open lines of communication, build empathy, and achieve alignment.
Outputs from North Star & Branding workshops set the course for building a product identity & design system that would enhance HA's prestige and position as a serious contender in the ultra high end auction space.
North Star & Branding workshops set the course for building a product identity & design system that would enhance HA's prestige and position as a serious contender in the ultra high end auction space.
Starting with conceptual alignment on the core fundamentals meant we designed things right the first time and saved countless hours of revisions.
User interviews uncovered a number of frustrations around the curent experience and surfaced entirely new ways to serve them and deliver value.
Executive buy-in with limited access
PROJECT MANAGEMENT
Due to company policy and holiday schedules we were limited to one short presentation with the CEO following discovery and had to rely on intermediaries the rest of the time.
To manage this higher level of risk we secured an internal champion by building a rock solid relationship with the client project lead, and prepared extensively for the CEO presentation. Execution went extremely well, winning leadership sign-off and keeping the project timeline on track.
Executive buy-in with limited access
PROJECT MANAGEMENT
Due to company policy and holiday schedules we were limited to one short presentation with the CEO following discovery and had to rely on intermediaries the rest of the time.
To manage this higher level of risk we secured an internal champion by building a rock solid relationship with the client project lead, and prepared extensively for the CEO presentation. Execution went extremely well, winning leadership sign-off and keeping the project timeline on track.
Executive buy-in with limited access
PROJECT MANAGEMENT
Due to company policy and holiday schedules we were limited to one short presentation with the CEO following discovery and had to rely on intermediaries the rest of the time.
To manage this higher level of risk we secured an internal champion by building a rock solid relationship with the client project lead, and prepared extensively for the CEO presentation. Execution went extremely well, winning leadership sign-off and keeping the project timeline on track.
Learn by doing
DESIGN MENTORSHIP
Easily my favorite aspect of this project was the opportunity to extensively improve the capabilities of the newly hired associate designer on the project.
I proposed growth targets at each stage of the project and provided the encouragement and support to successfully lead design presentations, build & implement design system components, harness auto-layout, & create advanced prototypes.
Learn by doing
DESIGN MENTORSHIP
Easily my favorite aspect of this project was the opportunity to extensively improve the capabilities of the newly hired associate designer on the project.
I proposed growth targets at each stage of the project and provided the encouragement and support to successfully lead design presentations, build & implement design system components, harness auto-layout, & create advanced prototypes.
Learn by doing
DESIGN MENTORSHIP
Easily my favorite aspect of this project was the opportunity to extensively improve the capabilities of the newly hired associate designer on the project.
I proposed growth targets at each stage of the project and provided the encouragement and support to successfully lead design presentations, build & implement design system components, harness auto-layout, & create advanced prototypes.
Seamless transition
OWNERSHIP MENTALITY
While I'm very proud of the research, design, branding, and roadmap, something even more rewarding was helping the internal teams be ready and capable to keep up the pace after we were gone.
We treated not just the handoff week but the whole project as an opportunity to coach our fellow designers, developers, and project managers, learning their process and sharing our own. To help prepare for the road ahead we recommended the additional resources to consider hiring first and helped write job descriptions. We booked plenty of time for training & knowledge transfer with design & dev teams on the designs, prototypes, and design system in Figma.
Taking these steps throughout the project meant that we could keep up our velocity on the design backlog and future state items right up until the bell, avoiding any slowing of the remaining team's momentum.
Seamless transition
OWNERSHIP MENTALITY
While I'm very proud of the research, design, branding, and roadmap, something even more rewarding was helping the internal teams be ready and capable to keep up the pace after we were gone.
We treated not just the handoff week but the whole project as an opportunity to coach our fellow designers, developers, and project managers, learning their process and sharing our own. To help prepare for the road ahead we recommended the additional resources to consider hiring first and helped write job descriptions. We booked plenty of time for training & knowledge transfer with design & dev teams on the designs, prototypes, and design system in Figma.
Taking these steps throughout the project meant that we could keep up our velocity on the design backlog and future state items right up until the bell, avoiding any slowing of the remaining team's momentum.
Seamless transition
OWNERSHIP MENTALITY
While I'm very proud of the research, design, branding, and roadmap, something even more rewarding was helping the internal teams be ready and capable to keep up the pace after we were gone.
We treated not just the handoff week but the whole project as an opportunity to coach our fellow designers, developers, and project managers, learning their process and sharing our own. To help prepare for the road ahead we recommended the additional resources to consider hiring first and helped write job descriptions. We booked plenty of time for training & knowledge transfer with design & dev teams on the designs, prototypes, and design system in Figma.
Taking these steps throughout the project meant that we could keep up our velocity on the design backlog and future state items right up until the bell, avoiding any slowing of the remaining team's momentum.
"Collin brings so much positive energy and joy it's impossible not to want him around all of the time. He consistently delivered great work and was able to jump in and help out with whatever was asked of him - whether it was organizing and conducting interviews or ideating on a new part of the app."
Product Manager
"Collin brings so much positive energy and joy it's impossible not to want him around all of the time. He consistently delivered great work and was able to jump in and help out with whatever was asked of him - whether it was organizing and conducting interviews or ideating on a new part of the app."
Product Manager
"Collin brings so much positive energy and joy it's impossible not to want him around all of the time. He consistently delivered great work and was able to jump in and help out with whatever was asked of him - whether it was organizing and conducting interviews or ideating on a new part of the app."
Product Manager
Design resources & journal
Design resources & journal
Design resources & journal
GET IN TOUCH
Got ideas?
Let's talk.
Thanks for stopping by ✌️
Made with love in Fort Worth, TX
GET IN TOUCH
Got ideas?
Let's talk.
Thanks for stopping by ✌️
Made with love in Fort Worth, TX
GET IN TOUCH
Got ideas?
Let's talk.
Thanks for stopping by ✌️
Made with love in Fort Worth, TX